A major part of Peer-to-Peer fundraising strategies is to encourage and support ways for your champions to share their pages through social channels. In fact, we often advocate for organizations to create Social Media Kits to make it easier for people to know how to do this strategically.
When a post gets shared to facebook the following items get pulled through from the link:
- Page Title
- Image (or possible group of images to chose from)
- Descriptive text
John Haydon points out in this post that things like a good title and catchy photo can have positive impacts on your engagement. Have you ever tried to share a link and found the title, description or default image lacking? Have you seen what a post from your fundraising page looks like if shared on Facebook? Imagine sharing a link to a personal fundraising page and the only image that can be included is the logo for the fundraising platform. Not the experience you are looking for?