Blog: Fundraising

Seasonal Adjustments & Segmented Destinations

By: AshS

In a recent Movie Mondays video Steve MacLaughlin from Blackbaud talks about Improving Your Online Giving and shares some fantastic tips. There are two in particular we found especially insightful.

Adjust Giving Levels Throughout The Year

Average online donation amounts vary throughout the year. To leave your giving levels the same throughout the year sets you up to miss opportunities and not connect with your donors given their context throughout the year. For example, ...

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Some Donor Engagement Secret Sauce

By: AshS

Charity Dynamics and NTEN recently released a report looking at ways to effectively develop long-term relationships with your donors. Not only is the report full of useful data but practical tips and advice on topics like:

  • The relevance of email efforts
  • Practical advice for using list segmentation
  • Examples of when A/B testing could be helpful

Some of the key findings include:

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The “Ask, Thank, Report” Approach

By: AshS

How often in Fundraising, especially in Peer-To-Peer campaigns, is the Ask seen as the finish line? Allowing your organization’s champions to ask their friends and family to give in a more personal way can have a significant impact on your fundraising efforts. It makes the donation experience more personal and taps into the power of the referral. The question often remains how do we empower our champions in a way that moves individuals beyond donating through a friend to building a relationship with the organization.

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Why So Social

By: AshS

Over the past few years as our tool has been developing so has the context in which fundraising takes place. Peer-to-Peer fundraising and social media are powerful tools when used together and a lot has been learned about how to do this effectively.

We recently read an interesting post looking at 3 ways to improve Peer-to-Peer Fundraising with Facebook. It provided some interesting data from a recent study such as:

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Giving Through You

By: AshS

A favorite line heard more than a few times, including last month at the Social Media for Nonprofits conference in Seattle is that “People don’t give to you, they give through you.” The idea being that people give money because you meet needs, not because you have them.

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